This subject will give students an understanding of how to effectively promote a digital business to engage potential customers. By analysing target audience needs, behaviours and challenges, entrepreneurs can design and develop marketing communications and online engagement strategies and plans.
Marketing plans reflect a business's advertising strategy that aims to sell its products or services to target audiences. This plan will help determine who potential customers are, how to best reach them, the correct pricing models, and methods for measuring success in all marketing efforts.
On subject completion, students will be equipped with the skills and knowledge required to strategise marketing plans needed for the promotion of a digital business.
In this subject, the following elements will make up a final marketing strategy:
- Target audience analysis for an international market
- Communication objectives, distribution channels, and message strategy
- Key indicators used to measure social media engagement performance
- A developed product/service concept
Units included in this subject are as follows:
- BSBMKG549 Profile and analyse consumer behaviour for international markets
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG546 Develop social media engagement plans
- BSBCRT512 Originate and develop concepts
- Teacher: Loretta Hofer
- Teacher: Danny McGuire
- Teacher: William McGuire